Abstract

In the realm of virtual reality (VR), immersive experiences are enhanced by sophis=cated tracking and inference technologies that me=culously monitor user movements, interac=ons, and behaviors. While these advancements offer unprecedented levels of engagement and personaliza=on, they also raise significant privacy concerns. This study explores the dual-edged nature of tracking and inference in VR, examining how these technologies influence user percep=ons of privacy, trust, and comfort within virtual environments. Through a mixed-methods approach that combines quan=ta=ve surveys with qualita=ve interviews, this research delves into the aJtudes of VR users towards the data collec=on prac=ces embedded within these digital realms. The study inves=gates the awareness levels among users regarding the extent of tracking and inference, their reac=ons to such prac=ces, and the poten=al impact on their con=nued use of VR technologies.