Design of a Collective Intelligence Platform for Facilitating the Silver
Economy: An Exhaustive User-Centered Evaluation
Abstract
As the size of the silver generation grows, the demographic shift poses
both challenges and opportunities in embracing innovation and
technology. This study delves into the challenges and barriers faced by
the silver generation when using digital platforms. It focuses on a
collective intelligence platform, the Digital Silver Hub, and two age
groups of older adults within the silver generation: adults aged 55 to
65 and those aged 65 and over. Semi-structured interviews were conducted
with representatives of both age groups from the Baltic Sea Region.
Thematic analysis results revealed challenges faced by each group, their
expectations from the Digital Silver Hub, the importance of a
user-friendly interface, concerns about data privacy and security, and
the potential impacts of the platform. The research findings emphasize
the importance of adopting a user-centric evaluation when designing the
platform. The recommendations generated from this study can guide the
development of user-friendly solutions, empowering and enriching the
lives of the silver generation in our increasingly digitalized world.