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Development of a Persuasive Mobile Technology-Based Intervention System for Combating Malaria Fatalities in Nigeria
  • Ignatius Ogbaga
Ignatius Ogbaga
Ebonyi State University Abakaliki

Corresponding Author:[email protected]

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This study focused on developing a persuasive technology-based mobile intervention system to support users to adopt malaria prevention and control measures.  As a first step towards contributing to research, user-centered research to uncover the factors preventing the adoption of the existing malaria preventive measures and the appropriate persuasive strategies that could be employed to motivate users to adopt the expected malaria prevention and control behaviors was conducted. Findings from this study were mapped into their corresponding persuasive strategies during the research design before being operationalized. The intervention system developed is a mobile phone-based application, code-named Go-Malaria. The intervention system embodies text notifications, and audio and video tutorials made in English, Igbo, and Abakaliki languages to engage users based on their preferences. This research was carried out in Ebonyi State. Three Local Government Areas (LGAs) were selected for the study based on three inclusion criteria: high rate of malaria fatality, proximity to the river, and availability of mobile phone network. The research was conducted in 3 phases viz: Pre-evaluation study to determine the factors militating against malaria prevention, research design and intervention system development and deployment, and evaluation phase to measure the impact of the intervention system using quantitative analysis tool (SPSS). The result of the evaluation study indicated reductions in the rate of malaria cases when compared to the cases recorded during the baseline study, from 96.9% to 68.5%, and ownership of mosquito nets and usage increased from 54% to 85.5% within the intervention group